Submitted by Dave Gonzalez, Senior Promotion Producer

As you’re probably already aware, 10News is the only local TV station with a newscast on at 7 PM. One of the key advantages to you, the viewer, is time. As a station, we recognize the demands on your schedule, and we’ve adjusted our schedule to meet your needs.

In doing so, I’m working on reformatting the news tease that airs right before the 7PM newscast. If you’re a regular World News viewer, you’ve probably seen this 17 second tease within a commercial break. You usually hear Steve Atkinson or Kimberly Hunt telling you what’s coming up.

In reality, the tease portion only lasts 13 seconds, and the remaining 4 seconds reinforces the time and name of the show. These 13 seconds are critical. They let you know whether it’s worth your time to stick around past World News.

We want to make those 13 seconds more valuable to you. In the coming days, you’ll notice some experimentation with the tease. You’ll see more of the anchor on camera. We’re also going to be using video only to support the story. And we’re going to try to make that brief experience more engaging.

I am open to your constructive criticism. Feel free to drop me a line and tell me what you think about the changes. What works for you? What doesn’t? Did the tease help you make an informed decision on whether you wanted to invest your time in watching the 7pm news show?

My e-mail is dave_gonzalez@10news.com. Make sure to put “Viewer Comment” in the subject line. I don’t expect many people to write in. I’ll be surprised if even one viewer comments. However, I think it’s important that you have an opportunity to comment. Everything we do at 10News is a service to our viewers, and our viewers should let us know whenever we can do something better.

I look forward to hearing your thoughts. And even if you don’t comment, you can be assured, we’re working hard every day to make sure every second counts.

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